If you run a business or personal brand, you want to use every affordable channel to communicate your brand through. As emails are (and will be) a necessary part of our professional communication, enhancing your email signature and style is a (basically) cost-free and truly efficient way to raise awareness of your brand.
What’s Email Branding
Email branding fits your brand elements such as your name, logo, contact information, links to websites, social media handles or app stores into your outgoing emails.
In addition, you can also adjust your emails’ general formatting to fit your brand’s design manual by using particular font types, colors or visuals in your outgoing messages.
The mix of these elements helps can boost brand awareness and acquisition potential.
Email Branding options in eM Client
There are two areas to focus on when customizing your emails to accommodate your brand.
Email Signatures: the most visible area of your email with the highest impact – and that’s exactly where to put everything brand-related. Signatures can be automatically appended to the bottom of your email messages. You can create and save any number of signatures in eM Client and select particular signatures to be used for all your future emails, for each email account.
Email Templates: sets of font and color rules and settings that can be defined and stored in eM Client and then collectively applied to your email messages.
You can customize the font colors, background color, even add a background picture according to your brand’s guidelines.
How to edit and set email signatures in eM Client
Setting and editing signatures is quite simple for both individuals and organizations.
Go to Menu > Settings > Mail > Templates and Signatures
Select the account for which you want to use the signatures selected in the edit boxes below
Choose a signature for new emails, email replies, and forwards
If there are no saved signatures to choose from, create one:
Click the Signatures… button that will open the window for further managing signatures – you can modify, create and delete signatures there.
Click on New to bring up the New Signature window
Enter a name for your new signature in the Name field
In the field below construct a signature as you would in any text editor. Confirm the changes by clicking OK and your new signature will be created and added to the signature list. You can save your new signature into an .html file if you wish.
Alternatively, you can also import an already prepared signature from an .html file - this can be very useful for enforcing a unified signature policy in a company or an organization.
How to edit and set email templates in eM Client
If you want to send stylish emails that absolutely match your design manual, set and edit custom email templates for your brand:
Go to Menu > Settings > Mail > Templates and Signatures
Select the account for which you want to use the templates selected in the edit boxes below
Choose a template for new emails, email replies, and forwards
If there are no saved templates to choose from, create one:
Click the Mail templates… button that will open the window for further managing templates – you can modify, create and delete templates there.
Click on the New button to bring up the New Template window to create a new template.
Enter the name of your new template in the Name field.
You can even enter predefined recipients into To, Cc, or Bcc fields, or Subject.
Edit font face and font size – font settings can be changed by clicking on the down-pointing arrow. A standard font settings window will open, where you can adjust the font's size, style (bold, italic...) and type (Arial, Courier New etc.).
Edit the text color you would like to set for your template by clicking on down pointing arrow in the font color section, and select the preferred font color from the roll-down menu.
To edit a background color, simply click on the down-pointing arrow and select from a simple color set. It is also possible to use your custom color by clicking on the Custom color... button and then defining your own color.
If you want to use a background picture, click the Browse picture... button and select your image of choice.
It’s also possible to add any files to your template that you wish to attach to your messages by default (such as public encryption keys, or any files or information that don’t fit into the signature).
At the very bottom there is a Template window, where you can edit your template and simultaneously preview how your emails would look with the template applied.
Click OK to finish creating the new template, and it will be added to the template list.
You can save your new template into an .emlt file if you wish.
Alternatively, you can also import an already prepared template from an .emlt file, which is very useful for enforcing a unified, company-wide email branding policy.
Now you are all set and have all the information to bring out fabulous email branding of your own.
Use it well 😊
Looking for a job as an email marketing manager? Apply for a position with Jooble!
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